Jacksonville, Florida is the largest city in that US state of Florida and is the seat of Duval County. It has the largest land area of any other city in the country and been named as the 12th most populous country in the US. Several nicknames are attributed to Jacksonville; these include The River City, Jax, J-ville, and Duval. Its official motto states 'Where Florida Begins'. The motto alludes to the fact that the city is the first coast region on northeast Florida.

The city's location on the Atlantic Ocean and close to the St Johns River has helped the city and its industry grow. It has the largest deepwater port in the south, which is also the second largest in the US East Coast. It serves as the leading port for automobile imports into the United States. Aside from that, Jacksonville also capitalizes on industries such as financial services, biomedical technologies, information services, and consumer goods.

Tourism in Jacksonville is mainly driven by attractions such as museums and cultural centers. The city is also home to major professional sports teams such as the NFL's Jacksonville Jaguars, the Jacksonville Suns (Baseball), the Jacksonville Jam of the NBA, the Jacksonville University college basketball team, and the Jacksonville Barracudas.