Sharm el Sheikh known as "The City of Peace" due to its large number of peace talks that had been held in the city. It is situated on the southern part of the Sinai Peninsula, in Janub Sina', Egypt, on the coastal strip between the well known Red Sea and the historic Mount Sinai.

Sharm el-Sheikh location is overlooking the Straits of Tiran at the mouth of the Gulf of Aqaba. Due to its strategic importance to the Egyptian Navy, it was transformed from a fishing village into a major port and naval base. In 1956, it was captured by Israel during the Sinai conflict, the city was under Israeli control until the Sinai peninsula was fully given back to Egypt in 1982 after the Israel-Egypt Peace Treaty of 1979.

The city's major industry is foreign and local tourism. It provides shops with foreign and local products that include jewelry, leather goods, clothing, pottery and books. Moreover, for those who love sightseeing the place has dramatic landscape, dry and temperate climate and long stretches of natural beautiful beaches. Its waters become popular for common water sports, such as scuba diving and snorkeling. The coral reefs, under water and marine life, are the pride of the city. It is a home for 250 different coral reefs and 1000 species of fish.

The city is a good tourist attraction since highly renowned hotel companies have invested the area these includes: Hyatt Regency, Accor, Marriott, Le Méridien, Four Seasons, Ritz-Carlton, and others, with categories from three to five stars. Also franchises like Starbucks, Hard Rock Cafe, McDonalds and Kentucky Fried Chicken can be found anywhere in the city.